Upside-Down Ads Reveal The Subtlety Of Depression
Singapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.
However, when the ad is inverted, a sadder, more depressing message is revealed.
The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.
It also reinforces the message that it is easy to miss the warning signs of depression.
explaining anxiety is the fucking worst because you feel like an idiot for being bothered by the things that bother you but it’s such an intense fear right at your core so you have to go through all of these other levels of yourself to try and get someone else to understand it
do you ever just get up from your computer to walk aimlessly around your house only to sit back down in front of the computer again
I pointlessly open the fridge too.
sometimes i just stand in the middle of the living room and look lost.
Why am I in the bathroom
Not too familiar with the ins and out of body mod and all that, but Im going to go out on a limb and assume that this is not a desired effect